You may have noticed that there are new video pins on Pinterest when before it has always been a still image. They recently added this new feature and I am loving it. It is pretty cool to be scrolling along and see a pin start playing. It makes me love Pinterest that much more! Now I can see even more detail about what that pin is about before clicking through! But for a business owner, video pins on Pinterest means something more than to a normal Pinterest user.
Yes, as a normal Pinterest user you get to enjoy videos sharing all the cool ways you can braid your hair, but as a business owner, you now have more opportunity to share your business with your potential customers!
First let me say, don’t worry if you don’t have the option yet to create video pins on Pinterest yet. It is fairly new so it will be available soon if you don’t have it yet. If you do have the option to create a video pin then let’s dive into why this is so awesome for you and your business!
Video Pins Can Benefit Your Business
1. People Like to Watch Videos
It is pretty obvious that people like videos. YouTube, TikTok, SnapChat, Facebook, Twitter, and Instagram all have videos on them. Not all of them have always had videos but they have evolved to all cater to videos because people love to watch them! You can tell so much more of your story with a quick video than trying to explain it all over text and with an image. Even blogs have turned into vlogs!
2. Video Pins on Pinterest are Eye-catching
Videos catch your eye when they start playing, you can’t help but watch. If the video is good you are likely to stay and watch it until the end. When you could easily scroll right on past images.
3. Video Pins on Pinterest Stand Out in the Crowd
On Pinterest, it is a sea of images. There aren’t personal posts to break up the images, it is only images. With that said, it is very easy to just scroll and scroll. However, if a pin starts moving and playing an eye-catching video, you can’t help but stop and watch what’s happening at least for a few seconds. And those few seconds of your attention are more than the other pins got!
4. Video Pins Share More Than a Still Image Can
With a video pin, you are able to share with your potential customer more about your pin that with a still image. If your pin image is a delicious recipe but it is a still image that is just one shot to show them how amazing your recipe is. With a video image, this gives you the opportunity to show them how amazing your recipe is. I love watching those quick cooking videos! And I don’t even like to cook! I just love watching them and it gives the illusion that this is quick and easy to make, even when it may not be.
But that video got me to stop, watch, think, and possibly click through. That is MUCH more than a still image recipe pin gets from me.
5. Video Pins are Listed at the Top of the Mobile App
On the mobile Pinterest app, there is a section of video pins at the top after you search for something. I searched for fall soup recipes to show you what I mean. In the search results, there is a list of video pins at the top of the feed. There were also several promoted video pins as I scrolled down that were by big companies like the Food Network. That should tell you that video pins work right there!
Well, now that we have covered the video pins are awesome and everyone’s favorite let’s talk about how to make them so you can join the cool club of video pin makers!
How to Make a Video Pin on Pinterest
My favorite way to create animated pins is with the Adobe Spark App. Since my pins are all about blogging tips, it is an easy way to add some zest to my pins without completely creating an entire video. With the Adobe Spark App you can create your pin very simply and then you click on effects and from there you can animate your text on your pin.
This App is free and makes creating pins very easy. It is something I actually just started using last week. That was when I realized that you could animate your text turning it into a short video that would be perfect for grabbing your reader’s attention out of the crowd of other pins without creating a video.
As with anything, there is more than one way to create a video pin and yes, luckily some of them are free! As I mentioned you can use Abobe Spark but here are some other free options to help you get started.
Video Speed App
Wave.video and Giphy.com
I have not personally tried the wave.video option yet but I used giphy.com to create the video above showing you the fall soup recipes example. I just read that the wave.video was an option another blogger used so I included it for you.
The video above from giphy.com would be able to be a video pin because it falls into all the criteria listed for a video pin on Pinterest. That said, that means you could use giphy.com to create animated pins or video pins as well.
This pin was created with giphy.com too and I am going to use it on Pinterest to advertise this blog post. I created three pin images like I normally would do. Uploaded them to giphy.com and set the time fo 3 seconds per image. Then the final step allows you to add an animated sticker. I added the arrow and hit complete!
Now I have a video pin that showcases all of the three pins I created. This is an easy way to set your pins apart from all of the others!
If you are an Apple user you can use iMovie to create a video right from your phone. This is where creating an actual video and editing it would come in. If your blog is about cooking you could video the process of cooking something and edit it in iMovie to shorten it and create a video pin.
You can even use PowerPoint to create a slideshow video. You just need to make sure that the slides are the pin image size but I tried this method and was able to get it to work! It didn’t work for GoogleSlides though. You have to save the movie in a correct format and GoogleSlides didn’t have that option. Also, PowerPoint let me set a timer to automatically change the slides turning it into a movie similar to the pin above and GoogleSlides didn’t have that option either.
Video Speed App
I included this App in the list because it helps you speed up your videos faster than iMovie will let you. Let’s say that your video is of you drawing something and you want to speed it up but iMovie will only go 2x as fast and you need 4x. The video speed app will speed up your video for you so that you don’t lose your viewer’s attention.
I love to watch those videos of people drawing things out but if I have to watch it in real-time I would give up very quickly. When they speed through it I stick around to see the end result because I know it’s coming quickly.
Canva (paid option)
Again, I read about Animoto and Lumen 5 so I wanted to include these options but I haven’t tried them myself. I have tried Canva (the free option) and I do enjoy it so if Canva is something you already use then it may be worth the small investment to enable to video option.
Video Pin Specs from Pinterest
How long can videos be on Pinterest?
.mp4, .mov or .m4v
H.264 or H.265
4 seconds – 15 minutes
up to 500 characters long, though only the first few lines will show in feed
We accommodate standard video sizes including widescreen (16:9)Horizontal -Youtube, square (1:1)-Instagram, FB, and vertical (9:16, 4:5, 2:3)- Pinterest.
Pinterest has a lot to share on their business page on the basics of creating pins on Pinterest. Of course, going there and reading everything straight from them is always the best. This is some advice from myself and other bloggers on what makes a good pin and what to avoid.
Are vertical and not horizontal bc they are easily scrolled right past. You can, however, do the square video pin bc they are used at the top of the mobile app.
Add Text overlay with clear easy to read font, avoid too much script font.
Bright colors (or at least contrasting colors).
Watermark – make sure to put your URL or logo somewhere on the image to avoid others stealing your pin and to make it easier for it to be repinned by others.
Saveable – the point isn’t to just get an ad of your blog out there in front of people but it is to get people to:
a) save it because then it goes to more people but also
b) to click through
An attention-grabbing title.
Solves a problem.
Branding colors (or at least colors that go well together).
A keyword filled description.
Keep it short (doesn’t give away too much and keeps attention).
Use beautiful images.
Don’t rely on audio with video pins.
Link to Pinterest Business page.
Rich pins added to your account.
How to Upload a Video Pin to Pinterest
Once you have created this masterpiece all you need to do next is to upload it to Pinterest. To do this it is just like adding a regular pin to Pinterest. Click the + sign that can be found on the top right corner of the screen and follow the steps from there.
There is an approval process for video pins, unlike normal pins. I’m sure this is to verify that all videos being uploaded to Pinterest are appropriate. Which I for one am very thankful for! I don’t want to be scrolling along and seeing something I don’t want to see.
Promote Your Video Pins
How do you promote a video pin?
You can promote your video pins by following the steps explained on Pinterest’s business page and after reading up on promoting pins I see that you can not promote GIFs so just be aware of that if promoting video pins is something you think you might do. I would hate for you to create a video pin from a giphy.com and then not be able to promote it later if it took off.
How to Schedule Your Pins
Now that you have creating video pins for Pinterest down, let’s talk about scheduling them out to automatically pin on Pinterest. If you have made it this far to learn how to create video pins on Pinterest I am sure that you have already been pinning regular pins and have either realized it is too much to do all on your own or you have already signed up for Tailwind.
If you haven’t yet signed up and you are feeling a bit overwhelmed on how to possibly be pinning all day every day then I am here to tell you that Tailwind is a lifesaver! I have two different success stories I will share with you on how amazing Tailwind can be.
My Success Stories
When I first started using Tailwind on my new blog within a week my traffic spiked. It went from a couple people a day to hundreds of people a day visiting my blog. I had over 7,000 page views on my very new blog in 30 days. The last week of January is when I started and 30 days later I had over 7,000 page views. I go more into detail on that in this blog post.
Fast forward to me not staying consistent on neither creating content nor adding it to Tailwind and my traffic had gone down. I only have myself to blame but it’s the honest truth I let it all go and basically went back to where I started. I reloaded my Tailwind with all new blog posts and did my normal leave it and forget about it until a couple days later. My traffic took off again! This time I tried my best to keep it alive and I was able to off of that one blog post that was driving traffic in. I was able to get over 20,000 page views in 30 days. I talk all about which pins too off and why in this blog post.
If you actually use Tailwind the way it should be used (and if you are paying for it then you should – unlike me!) then it definitely works. My traffic 100 percent reflects my Tailwind strategy. If I am keeping up with it and adding new content to my blog and to Tailwind then my traffic goes up. If I get behind and I don’t then my traffic goes down. Learn more about how to use Tailwind and give it a try and see for yourself!
If you are a new blogger I am sure you have heard over and over again how important Pinterest is. You may have also heard how many bloggers use Tailwind to help them automatically pin their pins on Pinterest. This blog post is a full walkthrough of how to use Tailwind so you can decide for yourself!
First, let’s back up for one second and talk about Pinterest. If you have not heard that Pinterest is the best way to get traffic to your new blog then I am here to tell you it is.
If you are like most then you probably thought Pinterest was just for looking up your next DIY project or recipes. Each of those images (pins) on Pinterest was actually created by bloggers and website owners.
Bloggers write blog posts and then create pin images (like I did above for this blog post) and then they pin that image to Pinterest linking it back to their blog post.
It is like free advertisement space for your blog. The more you advertise the more traffic you can drive to your blog.
It takes a little bit to wrap your head around the business angle of Pinterest if you are only used to the consumer side. Don’t worry I have plenty of resources to help you with all of that though.
Resources to Get Started
In this post, I am including several resources to help guide you through using Tailwind. Instead of writing a 3,000+ word blog post I broke it up so you can choose the area of Tailwind you need help with! Let’s start with these resources below.
The Pinterest Primer course is a free course by McKinzie Bean. She walks you through how to set up your Pinterest Business account for success. There is more to it than just signing up to Pinterest, so check out her free course to get started off on the right foot!
A major part of succeeding on Pinterest is creating beautiful Pinterest images that entice people to share and click through. I created a free course to help you create beautiful Pinterest images!
If Pinterest is free why would someone want to pay for a service like Tailwind?
Well, like I said, the more that you advertise or pin the more traffic you can drive back to your blog. So, unless you are willing to be on Pinterest constantly pinning and repinning all day, a scheduler quickly becomes a necessity.
It is very difficult to manually pin all of your pins. You most certainly can at the beginning but it becomes overwhelming fast. However, that said, if you are leaning more towards manually pinning then this is an awesome ebook to help you with that!
If you are wondering about comparing Tailwind with other schedulers out there to get the best deal then let me help you real quick with that. There are currently no others that are partnered with Pinterest. Tailwind is the only authorized user that works with Pinterest.
There was another called Boardbooster and Pinterest recently made it clear they didn’t authorize them and Boardbooster was forced to shut down.
I’m sure that was a sad day for those that used Boardbooster but a very happy day for Tailwind when all of those users switched to join them.
The newest feature Tailwind just rolled out is the Smart Loop.
Tailwind gives you 250 loops for free and again if you want to add more then you can upgrade your plan. The Smart Loop feature is designed to loop your pins for you so you don’t have to keep repinning them.
This may sound confusing at first and you may be thinking isn’t that what Tailwind is already doing?
Smart Loop is for your evergreen pins and for your seasonal pins.
There are two different types of loops you can create. If you have pins that are doing great and you want to continue to drip those throughout all of your boards and groups boards you can set up a loop for those.
Or if you have seasonal posts that you want to start pinning a certain time of the year automatically then you can set those up also.
Let’s say you are a food blogger and you want to start your Halloween recipes to start pinning in the summer (yes in the summer at least) then instead of trying to remember on your own, you can set it up to loop for you.
Same for DIY Christmas projects for craft bloggers and so on!
Each blogger has their own Tailwind strategy so you can start with the basic and tweak it as you go and see what is working and what isn’t working.
Here is the basic run down that I keep reading from other bloggers. So I have personally done this and I have personally read many blog posts and taken courses that outline a very similar strategy.
Use the 80/20 rule – 80% your pins and 20% other bloggers pins
Pin your pins to your own boards and to group boards
Pin other bloggers pins to just your boards. (The group boards are for advertising your pins)
Tailwind has a browser extension (<–scroll to the very bottom of that page) that you can add to make filling your Tailwind queue much easier. After you install the extension just go to your Pinterest account and once on the main feed click the Tailwind extension (feather icon) on your browser toolbar.
All of the visual pins will now be available to click on to add to your queue. After you click on the ones that you want to add click “go schedule” where you can then select which boards you would like each pin to go to.
This extension can also be used while on a blog or site that you wish to pin something from as well.
Well, there you have it! Using Pinterest and Tailwind for the first time can feel intimidating but don’t worry it soon becomes second nature! And it makes it all worth it when you see that traffic come pouring in! Good luck to you, now go get pinning!
The most important thing for any blog to be successful is to have traffic. The more traffic your blog has the more people you can help and the more money you can make! When you are a new blogger it is hard to build up your traffic organically. Most new bloggers rely solely on Pinterest as it is the best way to get traffic to your new blog.
Others use Facebook groups and social media to grow their blog traffic. Then, of course, there is also SEO and hoping that Google sends you some blog traffic love.Another option is to guest post on other blogs or be featured on their blogs.
Here is a list of places that you can add your blog on to get more traffic!
Another great resource to learn much more about growing your blog traffic is this ebook Boost Blog Traffic. I got this ebook when I purchased the Genius Bloggers Toolkit and it is packed full of resources to help grow your blog traffic! Including 100 Ways to Promote Your Blog Post Checklist!
Next is this course by Suzi that teaches you how to create the perfect blog post and submit a guest post to her blog.
Suzi walks you through how to create the perfect blog post and then she gives you the opportunity to take what you have learned in her course and submit a guest post to her blog!
The course Post by Number is only $9 so not only is it worth it for everything that you learn in the course but on top of that, you really can’t beat the guest post opportunity to get in front of Suzi’s large following!
You can’t talk about driving traffic to your blog without talking about Pinterest. It is the fastest way to get traffic to your new blog.
Here are some resources to help you grow your blog traffic with Pinterest!
Pinterest has definitely been my main source of traffic. I try and post on my social media accounts often so I do get some traffic from those and I am starting to see organic traffic as well. It takes time regardless of where you start but as a new blogger, I would focus on Pinterest and looking to guest post and collaborate with other bloggers!
Collaborating with other bloggers is a great way to connect and grow your blog. Plus, it is really fun to work with other bloggers! That is why I started my feature program. I want to help connect other bloggers so we can all help each other grow together!
Getting traffic to your blog is a main priority for new bloggers. It is a priority for all bloggers but after you have been in the game for a while you don’t need as much help as you do at the very beginning. So how do you get traffic to your blog at the beginning?
There are different ways but the one that has worked the best for me is Pinterest. The other options are to do keyword research and focus on SEO, guest post on other popular blogs, and join Facebook Groups to promote your blog. Those ways work but they take much much longer.
I focused on Pinterest and I was very surprised at how quickly the traffic came in! I went from 300 page views in December to having 7,000 from January 8th – February 8th! I also gained 117 subscribers to my email list and my new Pinterest profile went up 705.07%!
But to go into more detail I will walk you through it right now.
First I created a new Pinterest Business Account
Some bloggers say you can convert your personal account into a business account and others say it is best to just start a new one. I decided to start a completely new one. If you convert your personal account then you need to make all your boards secret, change your profile bio, and I just felt like it was mixing personal and business and decided it was best to just keep them separate. This way if I want to pin fun crazy things to my personal account I can do that. It also means when I am on my business account pinning it is all business related and it doesn’t have personal interest pins in the mix. It just works best for me to keep them separate but that is up to you!
Rich pins provide more context about an idea because they show extra information directly on a Pin. There are four types of Rich Pins: app, product, recipe, and article. This just adds something extra to your pins and it is free and easy to enable
I joined some group boards within my niche
The best way to find group boards to join within your niche is to go to a bigger blogger’s account within your niche and look at the group boards they are on. There are some sites that you can go to as well that will show you but I have heard they aren’t as accurate as they used to be. This has worked well for me because you then snowball into more group boards from the people that were on the first group board.
I joined Tailwind
Tailwind is a program that pins for you on Pinterest. It is good to manually pin as well but you can’t be on Pinterest all day every day so that’s where Tailwind comes in. It is $15 a month and worth! Also, you get a free month for anyone that uses your link to sign up so the potential is there to have it free every month! If you want to try it out for free yourself you can use my link right here.
I joined 5 Tailwind Tribes
Tailwind offers (or it did for me) 5 free Tailwind Tribes you can join or you can create your own. A Tribe is a group of people that are all together in one group (tribe) and you all share your pins in that tribe. By doing this it gets your pins in front of people within your niche to share with their followers. There are rules set up by the creator of that tribe, such as a pin for a pin. If you add a pin to the tribe then you share a pin from that tribe with your followers. Again, this just gets you more exposure for your pins.
I made sure I had Pinterest Pin It Button Plugin installed on my WordPress site
If you have WordPress then install the Pinterest Pin It Button Plugin. This will make all of your images on your blog pinnable. So when someone comes to your blog and hovers over your image a Pin It button will pop up.
I created beautiful Pinterest images for each blog post
Having good Pinterest images is very important. That is what catches the eye for them to actually read your pin and then to either repin it or to click through and read your blog post! I made a free Pinterest image course where I walk you through how I create my Pinterest images.
Then I created several more for the same posts
I like to create more that one image per blog post. Everyone has different styles of what they find attractive. If I make multiple images then I am more likely to catch more eyes. I hide the images within my post so it isn’t flooded with those images. This also helps to share the same blog post more times by not having the same image pop up on the Pinterest group boards Tailwind Tribes you are in.
I created boards on my Pinterest account using keywords
I did research on what keywords to use to name my boards. I went to Pinterest and in the search bar I typed in a keyword and then Pinterest gives you options that are most searched using that keyword. For example, if I put in the word blog then it drops down and says “how to start a blog”.
I filled my Pinterest account with keyword descriptions
When filling out your profile description and your board descriptions use as many keywords as you can. Make it flow and describe each board but Pinterest is like a search engine and uses keywords.
I put a keyword filled description on each pin
Same goes for your pin description. Be detailed and explain what your pin is about and again use keywords.
I set up my Tailwind to pin 50 times a day
You can choose how many times you would like Tailwind to pin for your throughout the day. I did the max it would schedule for me which was 50 times.
I set up Tailwind to pin my pins to the group boards on a one-day interval
Within Tailwind, you can make boards lists to list all of your group boards. So, if you want to pin a pin to multiple group boards you can click on the board list that has them all listed instead of having to click on each group board individually. If you don’t change the interval of the pins then you can end up pinning multiple pins onto each group board and possibly break the group boards rules or flood the feed in that group board. That could cause you to be kicked from the group board. To prevent all of that I change the interval to at least once a day. This is a great way to loop your pins as well.
The remaining spots I filled with pins within my niche to fill my boards.
Not only do you need to share your pins but you also need to fill your boards with awesome pins of others as well. This will help you gain followers. The more followers you have the more people that will see your pins.
I did this solid for over 2 weeks and that was my results.
I was very sick with the flu the last week of January and into February. I was sick for about 2 weeks so I didn’t keep up with my blog traffic very well during that time. I still had traffic coming to my blog from those two solid weeks I was able to keep my Tailwind full. I was shocked that it worked so well and also that it continued to work for a while afterward. It started to taper off and I just started working at a school so I haven’t been able to keep it up as well so it has dropped now.
Again, that is only because I haven’t been able to work on it. After getting over the flu I got a sinus infection and ear infection then finally after getting healthy my dog became ill quickly and needed emergency surgery but didn’t make it. The month of February has been a rough one for our family. Now that we are into March I plan to refocus and get those numbers back up! I can’t wait to show you the results!
How I Gained over 600 Page Views in One Day on My Small Blog
I am beyond excited to write this post! I still am in shock of what has been happening on my blog!
I started Mom Blog From Home on September 1, 2017. That was the day I launched it and made it all official. I still didn’t know what I was doing so I would post some and research a lot.
In October, November, and December things were a bit busy in our life and so I didn’t get to work on my blog as much as I would have liked.
I didn’t have much time to work on my blog
I helped out some friends by watching their little girls all day until the end of November so that was a bit time-consuming. In October it was my 30th birthday and I love Halloween so we celebrated big. In November it was my daughter’s birthday and we surprised her with a trip to Disney World and then of course Thanksgiving. Then lastly, in December we celebrated Christmas, my husbands birthday and New Years.
All birthdays and Holidays crammed into three months.
So, after the first of the year had come, I decided I needed to refocus back on my blog!
For the month of December, I had a total of 300 page views. Not too great. Also, not horrible considering I hadn’t done anything for about 3 months to my very new blog.
Even though I didn’t have a whole lot to share on my blog I knew I needed to focus on traffic. I could critique from there what needed to be fixed as traffic rolled in.
I am horrible about thinking everything has to be perfect first but it will never be perfect so it just had to happen now.
I needed traffic
The first thing I knew I needed to do to get traffic was to test out Pinterest. I always hear that Pinterest is the best way to get traffic to your blog.
So, I did a quick recap (I had already researched it and set it all up) and I gave it a whirl!
I believe it was at the end of the first week of January when I put my Pinterest strategy into effect. I set it up and let it go.
I still worked on my blog every day but it wasn’t until I logged in on Tuesday I had to do a triple take!!
200 views?!? I am used to 10 page views a day, how did I get 200 views?!
By that night before bed, it was at 400 views! I couldn’t believe it! I already had more views in one day than I did all last month!
Finally, the next day after the dust had settled I realize that it had reached a total of 645 views! That is right, 39 views on Monday and 645 views on Tuesday!
You can see here are my page views from January 3, 2018 – January 9, 2018. The total was 874 but 645 of those were on one day, Tuesday, January 9, 2018.
Now, you can bet I was doing the happy dance! I really honestly couldn’t believe it!
I knew it had to be from Pinterest because that was the only thing I had changed!
And It was!
Pinterest had sent 645 people to my blog, in actually about an hour, on Tuesday.
I have continued to test this out to make sure it wasn’t a one-time thing, and time and time again Pinterest delivers!
It is incredible the amount of traffic that has been sent to my new blog. I am still in shock and disbelief to show you this next screenshot.
This is of today January 19, 2018, at 3pm
Just shy of 3700 page views in 19 days! Isn’t that amazing!?
Last month I had a total of 300 page views and with 12 days left in the month of January, I am already at 3700 page views!
THANK YOU PINTEREST!
So, how did I do it?
I didn’t just throw stuff up there on Pinterest. I follow a strategy.
Tailwind is an app that pins for you on to Pinterest. You can’t be on Pinterest yourself all day so Tailwind does it for you!
Within Tailwind, you can schedule your pins for days, weeks, or even a month of pins. They have a new feature called Tailwind Tribes, this is like Facebook Groups but on Tailwind.
Members of the tribe share their content with their fellow tribe members and they all then share it on their Pinterest accounts. Being apart of a tribe helps you get great content to share and to get your content out in front of fellow bloggers to share as well.
You think about it, each of them probably has hundreds or thousands of followers! That is a lot of potential people to see your pins!
There are certain rules per tribe, just like on Facebook Groups. It isn’t anything crazy just be aware and read those first.
Another great feature is you can make board lists for all the group boards you are in to categorize some of your boards.
I made a board list with all of the group boards I am on so when I want to pin one pin to all of those I just click on the board list instead of clicking each one of the group boards each time.
Also, I do the same for when I have boards on my Pinterest that are all about paying off debt or all about starting a blog. Then when I find a pin I like that I want to go to all of those I choose that board list!