Choosing the niche for your blog is a very important first step in blogging. This decision is hard to change later on without starting over. Maybe if your blog name is broad you might be able to. However, most likely you will want your blog name to be what your niche is so again it would be hard to change later on.
For example, my blog name is Mom Blog From Home and it’s about teaching moms how to blog from home. If I wanted to change my niche I could possibly spin it to where I am a mom blogging from home about a certain topic. But I wouldn’t be able to change my niche to teaching people how to care for puppies or something like that.
It just wouldn’t make sense with the name of my blog.
Personally, I have gone through deciding on a niche for my blog many times so I am speaking from experience. I have always wanted to blog but never knew what to blog about. I would change my mind too many times.
Then when I finally decided on a niche, I would buy the domain name and then panic and change my mind again but then it was too late.
I still have some of the domain names I have purchased in the past. It wasn’t until I finally went with my heart and chose to teach about blogging did it all come together.
Why Choosing Your Niche Is Important
Can’t change it later on
As I said it is not something you can easily change 6 months down the road if you change your mind. It is worth taking the time to really evaluate and find the perfect niche for your blog.
Needs to be something you are passionate about
One thing you will hear from other bloggers and you are going to hear it from me as well is that you need to be passionate about your niche. If you are knowledgeable about a subject but you aren’t passionate about it then that is probably not the one to go with.
Let me give you two personal examples.
First, I feel like I am pretty knowledgeable about children. My mother ran an in-home daycare for 20 years so I grew up in that daycare for 15+ years. Once out of college I had my daughter and I opened up my own daycare that I ran for two years. Since then I have worked on and off with the 1-3-year-olds at a private school in town for a total working time of a year.
I have taken many safety courses and training classes plus obviously years of hands-on work. However, though I love them all dearly, I don’t believe that is my calling and it is not my passion.
Maybe it is a skill I have to handle little children when many others can not but again it is not a passion. I had thought about all the different niches I could use that involved children that I would be able to blog about for a long time. But those times when you have had a long day and you just don’t feel like working on your blog, it will be way too easy to give into. If you are passionate about your niche then you will look forward to working on it. It won’t feel like work at all!. Also, then you will strive to learn more and grow in your niche market!
Second, I have some knowledge about health and weight loss. I have my own weight loss success story after finding these awesome products that I have been taking since 2012.
I started them after a friend had lost 30 pounds and looked amazing and was full of energy. I got on the products and the program and I ended up losing 20 pounds and I still am at that 125-pound mark I ended at years ago.
I learned so much along that journey that I would love to share with everyone. However, I quickly learned that people want to have their cake and eat it too….literally!
When it comes to weight loss no one wants to actually put in the work and most are quick to shut anything you say down (even if you have all kinds of proof). It is something I am passionate about for myself but I am not passionate about trying to convince people that it works. I know it does and so for me, that’s all that matters!
You will be blogging about that topic for years (hopefully right?)
If your blog goes well then you should be blogging for years, right? If you grow your blog and you are bringing in an income then that will be your source of income for….well ever! Make sure your niche in something you can stand to blog about forever. Of course, you can also start another blog later on once this one is successful. Although you wouldn’t want to close the first one either way so again back to being able to blog about that niche for a long time.
There is some investment in starting a blog so you once more want to make sure you know for sure what your niche for your blog is going to be before you make any purchases. The main one that you can’t take back is your domain name. Luckily, domain names are fairly inexpensive so you won’t be out much money if you do change your mind. Read more about how to choose your domain name here.
And as they say, time is money so if you get too deep into creating your blog around your niche and writing blog posts then you will have done that all for nothing.
Now take every topic you came up with and start narrowing it down. Here are some examples.
Baby room décor
Narrow down your niche even more
So that you stand out even further you can narrow your niche down once more! The pool of people that will be searching for Health and Fitness is really large.
That is great but there is also a large number of people providing that information. If you narrow it down to just exercises then yes that narrows down the people looking but it also narrows down the number of people providing that information or your competition.
Then if you narrow it down once more and be very specific then odds are you will have even less competition. Yes, you will have fewer people searching but that is okay because you will have a very targeting audience. You are more likely to get a better turn out with a more targeted audience than to be lost in the crowd of every other website out there on the broader niche.
For example Mom Blog From Home: It is about teaching moms how to blog and how to use that money to pay off debt. I narrowed it down from not just about blogging but to teaching moms to blog, then to narrow it down once more to teach them how to use their blog to pay off debt.
Look for keywords
Keywords are another major part of picking out your niche. If there are keywords in your niche that you could use then that will help drive traffic to your blog. Keywords are words that are popular or searched for often. You can go to kwfinder.com to search for long-tailed keywords and see how popular they are.
If you can use a long-tailed keyword in your domain name then when people search that term you are more likely to pop up.
Of course, everyone wants to find a niche that has no competition but I once read that having competition isn’t necessarily a bad thing. That means that the niche is in high demand. It must be popular to have others in that same niche. That’s again where setting yourself apart from your competitors comes in by narrowing down your niche to be more specific for a more targeted audience.
There needs to be a way to profit from your niche. Unless you are purely blogging for fun. If you are like me, you are looking to make an income and so you need to not only find something that you can make a profit from but something people are actually willing to purchase too.
For example, just because recipes are a popular niche doesn’t mean someone will buy your liver and onions recipes. Sorry for those that like liver and onions I was trying to think of something I wouldn’t (or most people wouldn’t) eat. So make sure that your niche isn’t all about something that no one wants.
To avoid that, a great suggestion is to do some market research yourself and see if there are others out there. Odds are if you can’t find any other sites that are like your targeted niche, then it probably isn’t a good one to go with. It is nearly impossible to be the first one in that niche. Search on Google, Pinterest, and even Etsy if it is a homemade product, to see if it is profitable.
If your niche is not a product you have made but rather someone else’s product(s) then you are probably looking to become an affiliate for that said product or service to receive a commission off of the sale.
You can be an affiliate for several products or services. Let’s go back to the recipe niche example, you could be an affiliate for a cookbook, cooking utensils, the ingredients, the paid cooking course someone offers, etc.
To become an affiliate either go to the website of the person or company you are interested in and scroll to the very bottom and most of the time there is a link to their affiliate program. Otherwise, you can Google search the product or service and add “+affiliate” to the end to get search results of companies that have affiliate programs within your niche.
Either way, it is a fairly simple and easy process! If you do not see a link on a certain website that you really want to become an affiliate for then find a way to contact them and just ask!
Many bloggers make all their money solely on affiliate marketing! Once you are an affiliate for someone you will receive a special link that you will add when appropriate into your blog posts and when someone clicks on that link and makes a purchase you will receive a commission! Easy peasy!
Sum It All Up
Choose something you are passionate about, something you can write about for a long time, and something that is profitable!
Have you heard of the bullet journal? I thought surely everyone had but I met someone the other day that had no idea what a bullet journal was. Maybe it is just popular for us mom bloggers and the crafty Pinterest moms? Isn’t it funny how something you see all the time seems like everyone else does too?
Well, I pinned my post on Pinterest and it took off! Traffic started rolling in!
It was wonderful, however, it was not my target audience. I am used to my audience being mom bloggers. I knew it wasn’t mom bloggers though because no one was signing up for my freebie that always gets sign-ups. That freebie is geared toward moms looking to start a blog.
However, I was also receiving some comments on my pin (again from loyal bullet journal folk) that nothing is better than the original bullet journal.
Again, I am used to talking to bloggers. And I, a blogger, love my new alternative to the bullet journal! But I can see why maybe the loyal fans would not.
So I decided to write a different blog post (this one) that is tailored to my peeps specifically – Bloggers!
I will cut right to the chase. The new alternative bullet journal that is perfect for bloggers that I am talking about is a digital version. Now before you get all worked up, let me explain my reasoning.
Digital Bullet Journal Benefits:
1. Easy to erase and edit
I am a perfectionist when it comes to writing things out. I end up erasing and rewriting 100 times because I hate my handwriting. Yes, I know I could use a pencil but it still shows. Yes, there are erasable pens but they show too. Digital is 100% erasable, clean, and it is much faster too.
One of my favorite options with a digital version is that I can move my text around easily. The apps I use let’s you circle your text you just wrote or typed and then drag and drop it somewhere else.
This is perfect for a to-do list! If something needs to be moved to the next day I just circle it and move it over!
2.) You only need one pencil (or finger)
The point of the bullet journal is to create your own pages and customize every detail. Therefore you have to have a bunch of different colored pens, markers, pencils, and tapes. So that means you have to store all those and lug them around when you go anywhere.
It’s summer right now and we go to the pool, the park, or the library and I like to take my work with me. Well, I have to carry that all around with me to still be able to use my bullet journal. With the digital version, you can do all of that and more with just your iPhone or iPad.
And let’s face it you aren’t going to forget your phone so it is always accessible!
Note: You do not need to have Apple products to utilize a digital bullet journal. I am an Apple user so that is just what I refer to.
3.) No need to replace supplies
With the physical bullet journal, you are going to run out of pages and you will have to buy another bullet journal. Your pens and tape are going to run out and you will have to buy more of those as well. Our puppy chewed up half of my supplies that I never even got to use! With the digital version, you will never have to buy more supplies. You can purchase designs already made for you but you can also create your own for free.
Again, with the app that I use, there is an option to add more pages and to bookmark pages. This means I can add more pages to my bullet journal and bookmark where I have important pages to not get overwhelmed.
(The app I use is Goodnotes)
We are bloggers. We like digital things. Turning anything digital is much more efficient so making your bullet journal digital makes it more efficient too!
You could track all of your blog posts, images, social media posts, pins and more! That is why I feel like it is the perfect bullet journal for bloggers.
5.) Endless customization
There are many different options. A physical bullet journal has endless options as well but with a digital bullet journal you can get free fonts, borders, premade layouts, stickers, designs, and images!
Adding images is perfect for tracking your blog posts, ebook progress, pins, and so much more!
You could even turn one section (or the whole journal) into a baby book or scrapbook and upload pictures and memories!
Grab a free digital bullet journal and give it a try for yourself!
If digital bullet journals are not your thing and you would rather have a physical version I completely understand! I myself have a physical version but it wasn’t working for me.
After I did some research and came across digital planning that’s when I realized the possibilities of a digital version of the bullet journal!
I would much rather have all of my work and notes be digital. It just makes more sense to me. Now again, I had some backlash from loyal bullet journal fans who did not like this option.
That is fine too! No big deal!
However, if you are like me then you may find this to be a wonderful idea! I hope you try out the free digital bullet journal and see how it works for you!
Here is a glimpse of how you can use this digital bullet journal for blogging!
Sorry about my horrible handwriting!
Yours will be much prettier I am sure! But as you can see you can still customize each page with the added benefits I talked about above.
This would be a great way to look back through your daily/weekly schedule and quickly at a glance see what posts you published, what images you created, which freebies you created, and what you posted to social media.
It would also be a great way to track your pins visually!
This is why I feel like the digital bullet journal is the perfect bullet journal for bloggers!
How will you use your digital bullet journal?
I would love to see how you could use this digital bullet journal for your blogging business! Send me a screenshot of your layouts on how you use it to track the process of your blogging business!
I don’t know if you are an Apple fan like me but this right here is a huge game changer for me! I feel like there is so much that can be done with this amazing app I am going to share with you. For sure it is the new way to create pins with your apple pencil and you’re going to love it!
If you aren’t an Apple user then let me just break down quickly why I love Apple so much! I wasn’t an Apple fan at all until I won my first iPad back in 2013 and then I was hooked! Before the iPad, I was one of those “I hate Apple products I don’t know how to use them so they are dump” type of people.
Then again I won that free iPad and realize just how “undumb” Apple products really are!
They are extremely user-friendly and that is probably my absolute favorite part about all my Apple products.
Right now in May 2019, I currently have that same iPad, MacBook Pro, Apple mouse, two iPhone 6s’s (that we keep for back up phones and for my daughter to play with), a series one Apple Watch, two Phone Xr’s, two Apple Air Pod sets, the Apple TV and I just bought last week the new iPad Pro with the Apple Pencil and keyboard.
You could say we love Apple Products for sure.
Yes, as new updates come out the older Apple Products slow down a little but for example that first iPad I won still works great and it is 6 years old which is old in technology years!
My daughter uses it to watch her videos or she can FaceTime and play Roblox at the same time with my niece. So that’s impressive to me to be able to handle all that while being one of the first iPads that came out.
Surprising they hold their value really well. You wouldn’t think that anything older than a year or two would still be worth as much as you can get out of them. At one point I looked into upgrading my Apple Watch to a newer version only because I do feel like with the new updates it doesn’t hold it’s charge as long and I was surprised at what it was still worth.
I could sell this watch and only pay maybe $100 out of pocket and get the newest watch. I assumed it would be worth maybe $50 but it’s not!
When I looked into selling my daughters barely (and I mean barely) used Nintendo 2DS and with the DS, the case, the chargers, and all the games it was worth $50. That doesn’t seem worth it to sell it all for only that. But we spent almost 4 times that amount when we bought it a few years back.
It isn’t that old and didn’t hold it’s value at all!
They All Connect
This is the main part I wanted to get to about how awesome Apple products are, everything connects!
It is all connected to your Apple ID so if you sign into each one with the same ID it is like being on the same device.
My iPhone XR (which is just flat out awesome), my MacBook Pro, my Apple Watch, my Air Pods, and my new iPad all connect together. If I want to put my Air Pods in then it will connect to the most recent one or whichever one is right next to me. There is no trying to connect and trying to pair. It just connects and pairs.
A window pops up for you to verify and that’s it. So as soon as I open the case my phone will alert me they are connected. If I am listening to music I just take one out to pause the music. Crazy cool.
I love how I can receive messages, phones calls, and FaceTime from any device as well! The Watch doesn’t FaceTime but other than that they all do.
It just works so well for me to not have to adjust when switching devices. They all worked seamlessly together!
The New Way to Create Pins with Your Apple Pencil
I could go on and on but let’s get to why you came here. To find out the new way to create pins with your Apple Pencil. If you are reading this then I am sure you already love Apple products so let’s talk about the new Apple Pencil on the new iPad Pro!
Bloggers are always creating new pins for Pinterest to drive traffic back to their blogs. We are always looking for creative ways to make pins that are eye-catching and don’t blend in with the crowd. Well, I have some good news for you! I came across this app that is a game changer!
You want to create pins that make pinners on Pinterest save your pin and to do that you have to create beautiful useful pins. I created a free course on how to create Pinterest Images that you can learn more about the different programs bloggers use.
My goal has been to find a better way to streamline my work. I feel like I am tied to a computer when I work on my blog and summer is literally right around the corner and I can’t be stuck inside all day. My daughter is going to beg to go to the pool or be out and about.
I don’t want to sacrifice time with her or working on my blog. So I decided to look into a way to be more mobile. My husband’s job just gave him a Microsoft Surface Pro with a keyboard and pencil. I watch how easy it is for him to just work all off of that.
I did research on the new iPad Pro and thought about it for a couple weeks and then decided to run it by my husband. He is beyond supportive so he didn’t blink an eye and said let’s get you one!
I ended up getting the keyboard so I can type a blog post easily while at the pool and the pencil too for all it’s amazing functions.
This is the exact ipad that I bought. I did go with the lower storage because I need to get a hardrive anyways so this way I can just get one of those and save money on buying the extra storage. We looked into purchasing it through our phone carrier to add data to it but that costs more also. Plus we found out that our T.V. provider has hotspots I can use when I am away from home.
Just some things to think about!
I wanted the bigger screen so that was my main priority. I wasn’t as worried about storage because I have a bigger icloud storage plan and then again I plan to get an external hardrive to save all pictures and important documents on it.
Now I don’t pretend to be all tech savvy, I know just enough to get by. I know that I am a busy mom and this all makes my life easier and more portable.
I do want to say that it comes with a completely new charger. Supposedly it is to be able to connect to your computer better or other techy stuff I don’t understand but my point is no more USB and no more other end. The cord has the same end of each end. So either way it connects to your converter to plug into the wall and then into the ipad to charge. Just a heads up.
Then since I got the bigger screen I had to get this keyboard that fits it. They are both 12.9 inches so that gives plenty of room for using your screen and typing on a good sized keyboard not a tiny one.
The ipad connects magnetically to the keyboard and there are three dots on the back of the ipad that connects it to the keyboard. Then you can have it in different positions to adjust it to your liking while typing.
Then you can fold it over and closed and you will hear the ipad lock. Also you can flip it around and under the ipad to quickly use the ipad only.
Then of course I got the Apple Pencil 2nd Generation that is compatiable with the iPad Pro. It is very sleek and easy to use. There are no buttoms it looks and feels just like a regular pencil.
It doesn’t erase like one although I think it should. I keep wanting to flip it around and erase with the pencil eraser like you normally would. But just a heads up it doesn’t work like that.
Another fun feature of the Apple pencil is that it connects to the side of your ipad magnetically to charge. This is great to keep track of the pencil and know that it is always charged up.
No plugging it in or cords involved! Once you connect it to the ipad it will tell you what charge the pencil is at as well.
Pin Creating App
After I got home and started playing with it and watching tutorials on what all it could do I came across this app. I became very interested and spent the next 3 days just learning more and more. After much research, I finally decided I wanted it and purchased it for $9.99.
I know what you are thinking…you just spend a lot of money on an iPad Pro, keyboard, and pencil and you hesitate about a $10 app? Yes, to me $10 is an expensive app! I expected the others to be expensive but I don’t buy apps without a lot of research!
Maybe you have heard of it or maybe you are like me and you have never heard of it.
All the amazing possibilities with this app are just mind-blowing. If you are an artist you are going to be in heaven!
If you aren’t then no worries NEITHER AM I! It is very user-friendly and not overwhelming at all! I will add that I am not affiliated with this app either I just love it this much! Just check out some of these examples from their website!
Don’t worry if you aren’t a professional. Again, I am not an artist in any way shape or form. But I think this app is perfect for on the go designing from anything to logos, freebies, pins, printables, graphics designs, you name it!
But let’s talk about creating pins for Pinterest.
There is an option to create the image as a custom size. You can then create it as a pin size and add pictures, import fonts, make amazing edits, layer it for quick changes, and so much more! It does take a bit to learn all the features it offers but this is perfect on the go pin creation with your Apple Pencil.
There are so many videos on YouTube that walk you through how to use the app but if you are looking for a way to use your creative side and give your pins a leading edge I think this app is perfect!
Again, I don’t have any affiliation with the app besides that I downloaded it, love it, and had to share!
All the Same
If you have been blogging for long you can see that many pins look the same. It is hard to not look the same some what but there are certain stock images that are way over used. I read an ebook that was full of case studies that shared how the author feels free stock images can arm your pins reach.
Pinterest also recently went public on the Stock Market. Things are about to get alitte harder for bloggers. There are going to be more people that are willing to pay for space on Pinterest. Because of that you need to really show Pinterest you are a creator worth sharing.
Many bloggers are saying you should be adding a new pin everday. Well, I don’t know about you but I don’t have time to sit at my computer and create pins all day. I do use a program called RelayThat that creates multiple images for you with just a few clicks so that saves a bunch of time.
However, they also seem to only have the same layouts. It can be customized a hundred different ways but it is still the same layouts so you can’t solely rely on that.
With this app and my new iPad Pro and Apple Pencil I can be mobile and creating pins on the go all the time!
Because I will be on the go I did get myself a case and as I said I also have the keyboard too. I have seen some creators have these cool pencil gripper sleeves. I don’t know if I will do that or not because with the new pencil it senses when you double tap to erase when using the Notes App. Also I don’t know how that affects it charging magnetically or staying safely on the side of the ipad.
I worry that it might come off and I would lose it.
Another reason I love Apple Products…all their amazing apps! I use the Notes app all the time. My whole life is in that thing. All categories and accessible on any of my Apple Devices.
If I am sitting at the computer working and I make changes on in my Notes App then later when I only have my phone I can see see those changes. It is like the perfect Notebook that I never forget at home!
Free Pinterest Image Course
Well there you have it! I hope you check out the Procreate App and enjoy it as much as I am! There are so many possibilies I can’t wait to see what all I can create! The best part is this is a way to be artist (or try) without the mess!
Don’t forget to check out my Free Pinterest Image Course for other tips and programs to use to create Pinterest images! I will be adding this information with this app to it soon!
P.S. Comment below with some of your beautiful pins you create using Procreate! I would love to see them and share them!
The most important thing for any blog to be successful is to have traffic. The more traffic your blog has the more people you can help and the more money you can make! When you are a new blogger it is hard to build up your traffic organically. Most new bloggers rely solely on Pinterest as it is the best way to get traffic to your new blog.
Others use Facebook groups and social media to grow their blog traffic. Then, of course, there is also SEO and hoping that Google sends you some blog traffic love.Another option is to guest post on other blogs or be featured on their blogs.
Here is a list of places that you can add your blog on to get more traffic!
Another great resource to learn much more about growing your blog traffic is this ebook Boost Blog Traffic. I got this ebook when I purchased the Genius Bloggers Toolkit and it is packed full of resources to help grow your blog traffic! Including 100 Ways to Promote Your Blog Post Checklist!
Next is this course by Suzi that teaches you how to create the perfect blog post and submit a guest post to her blog.
Suzi walks you through how to create the perfect blog post and then she gives you the opportunity to take what you have learned in her course and submit a guest post to her blog!
The course Post by Number is only $9 so not only is it worth it for everything that you learn in the course but on top of that, you really can’t beat the guest post opportunity to get in front of Suzi’s large following!
You can’t talk about driving traffic to your blog without talking about Pinterest. It is the fastest way to get traffic to your new blog.
Here are some resources to help you grow your blog traffic with Pinterest!
Pinterest has definitely been my main source of traffic. I try and post on my social media accounts often so I do get some traffic from those and I am starting to see organic traffic as well. It takes time regardless of where you start but as a new blogger, I would focus on Pinterest and looking to guest post and collaborate with other bloggers!
Collaborating with other bloggers is a great way to connect and grow your blog. Plus, it is really fun to work with other bloggers! That is why I started my feature program. I want to help connect other bloggers so we can all help each other grow together!
Step by Step Guide to Writing Your First Blog Post
Writing your first blog post can be very intimidating. There are too many scary questions. What if no one reads it? What is no one likes it? How do I even write a blog post? We have all been there and I think all blogger would give the same advice. Just do it!
Even if it isn’t perfect. Even if no one does read it. Just do it! The only way to get better is to just give it a shot and learn from each blog post!
I do have some good news for you though, I am going to help you so you aren’t jumping in blind.
First, you aren’t always going to be able to write a perfect blog post in my opinion. Of course, there are going to be great ones and not so great ones but I don’t think any are perfect.
I say that because everyone is different. What one reader may find it as amazing advice and another won’t. But still, there is a guide to go by to get pretty darn close to perfect!
Step by Step Guide
There are certain checkpoints you want to cross off with each blog post to ensure that you are doing everything you can to make that the best blog post for your readers and for your blog.
For Your Readers
You want to create a blog post that is interesting and educational. Something that grabs your readers attention and takes them on a journey to the answer.
Some blog posts it will be easy to grab their attention and keep it throughout the post. Others that don’t have a personal attention-grabbing story behind it (like this one) may be harder to do that.
But my goal is just to help you solve the blog you are looking to solve! And for this post, it is writing your first blog post!
Each post should also have the goal to do well with SEO and be easy to read. If your blog post checks off all the tips to do well with SEO then it will do better in the blogging world.
Google will share your post, Pinterest will share your post, and readers will share your post.
How to Use WordPress
(Already know how to use WordPress? Just skip on down to the good stuff!)
I like to share even the basics in my blog posts because it was hard for me to find these details when I first started blogging.
That is why I decided I wanted to teach others how to blog. So I could help them skip the trouble I had!
Once you log into your WordPress site on the left side you will see Posts and the Add New Post. Click on that and it will take you to the next screen.
Title and URL
Now on this screen is where you are going to write your first blog post. At the top, you will add your blog post title. It will automatically generate a URL for your blog post.
You have the option to edit it. If you want to edit it do that right away. After you share your blog post you won’t be able to edit it or then everywhere else you shared it won’t link back to this post anymore.
On the right side, you can see there are options to edit when your blog post goes public. Right now as you write it, it will only be a draft. Make sure to save your blog post periodically as you write it.
WordPress will automatically save it for you but I have unfortunately lost a lot of work when I lost connection once and it didn’t save. Now regardless I will save the draft as I write my blog post.
Once you are completely done with the blog post you can publish it immediately or schedule it out.
The next set of drop-down menus is the format of your blog post, the categories you want this post in, tags you want to be added to this post and a feature image for this post.
The format should stay the same. It is only changed if you want to create a video post or other options besides just a blog post so just leave that.
The categories tab is where you will check the categories you want this blog post to go in. If you have categories about healthy eating and parenting tips and your blog post pertains to both of those then you would check off both of those.
It is a way to organize your blog posts to make them easy to find for you and your readers.
The tags section is where you can add keywords you want to be associated with this blog post.
Again, if your blog post relates to healthy eating and parenting then you can use those keywords plus healthy recipes, parenting hacks, healthy food, etc.
Anything that you think people will search for regarding your post.
The feature image is the smaller thumbnail image that will pop up on the other pages of your blog.
When your readers click on the blog section of your blog (depending on exactly how you have it set up) then they will be taken to a page where it will display all of your recent blog posts with the feature images.
I use the Divi Theme and it has an option to remove this image from the blog post itself. If a reader clicks on the feature image and is taken to that blog post, I don’t want the feature image at the top of the blog post.
I already have a pin image at the top of my blog post so I don’t want the feature image there as well. So keep in mind you probably have that option with your theme as well.
A great resource to have to ensure that your blog post checks off all the SEO points is to install the Yoast SEO Plugin.
It will tell you if your blog post needs improvement with SEO and Readability. When both turn green then you are good to go!
Just click on the different sections and it will tell you where you need to improve to get the green lights.
The Blog Post Checklist
Now let’s move on to the good stuff, the blog post itself!
You now know how to write the blog post in WordPress but let’s talk about actually writing the blog post itself. What all makes a great blog post?
Great blog posts contain:
Have great content
Follow a structure
Have inbound and outbound links
The best course (and at the best price) for mastering writing the perfect blog post is Suzi’s course Post by Number. It is currently only $9 and if you know anything about Suzi she only provides the absolute best.
Each blog post should be knowledgeable and full of great content. You don’t want to have a short 500-word blog post that doesn’t give the reader much information and is just packed with keywords.
That won’t work.
You need to answer a problem or provide value to your reader on the subject. Give them useful and helpful information to help them solve their problem.
I have heard that highlighting or bolding your keywords throughout your content is also a great way to help your SEO. I just recently started trying it to see if it helps!
I actually like it so far because it has helped me make sure I am using keywords throughout my post as well as using the Yoast SEO Plugin.
Another great tool to use to make sure that your content is easy to read and make sense in the Grammarly extension. This tool is my best friend!
When I write I do it as if I’m talking to a friend. So when I do that it is too easy to have long sentences and misspelled words.
I talk a lot and so, therefore, I type a lot.
If I get to going too fast then I have many grammar errors. This extension underlines the errors in red for me. This saves me so much time.
I just start typing and Grammarly will tell me what to fix! Of course, I always go back and reread my posts too.
Yoast SEO also tells me when I have used the same word too much, when my sentences are too long, and when I have too much text and not enough headings.
Follow a Structure
Suzi goes more in-depth in this section but you should make sure that each blog post follows a structure.
No one wants to read a sea of text.
You need to make sure there are headings throughout your blog post. Only have a few sentences between breaking them up.
There should be images throughout your post to also help break up the text and even give examples on what you’re trying to teach your readers.
Like I said before, you should bold keywords or important information you want to grab your readers attention.
Each blog post should be at least 1,000 words and people love bullet points or a numbered list.
This really helps show them exactly what they are looking for. If they are in a hurry and scrolling through your post these bullet points will show them this information is important.
Inbound and Outbound Links
Lastly, you want to make sure that your blog posts contain inbound and outbound links. What that means is there are links in your blog post that link back to other blog posts on your blog and links that link out of your blog.
You may worry about outbound links sending your readers away. Well, if your content was good they will be back! Outbound links are great for SEO so make sure that you are linking helpful links for your readers.
When I come across a blog post that is full of great content I will bookmark it to come back later. I may click out and read the other post they suggested from another blogger but I don’t want to lose that post so I will save it to come back to.
Or that is exactly why you need to have beautiful pin images for each blog post. Then your reader can pin your blog post to come back to later!
Pinterest Perfect Images
If you are writing your first blog post then odds are you aren’t very familiar with creating Pinterest images either.
Each blog post should have a beautiful eye-catching image that makes your reader a) save it to Pinterest and b) entices others on Pinterest that see that pin to click through and read your blog post!