5 Reasons I Had 4 Viral Pins on Pinterest in One Month
After 4 of my pins went viral in one month, I took a step back to analyze why and I came up with 5 reasons I had 4 viral pins on Pinterest. In this post, I go into detail with each pin and explain why I feel each pin did so well. I also share a few pins that didn’t do so well and why.
As you continue to grow your blog and share your blog posts you will find that certain topics do better than others. That doesn’t mean that you have to only write about those topics but you can count on them bringing in new traffic.
For example, I share blogging tips for new bloggers and when I write about making money or getting traffic to my blog those topics do better than others.
I still share other tips because you never know who is in need of that specific tip. Once I wrote a blog post on how to set up your sidebar. It received a very kind comment from a reader stating how thankful she was for that post because it helped her.
I love those comments! Even though it isn’t a super popular topic it still helped someone!
By always writing about all the tips I can share and not just sticking to the popular topics it helps me find new popular topics. That is what happened when I wrote a blog post on something I found that I thought was better than the bullet journal.
This was a new topic for me. I haven’t written any blog posts on note taking but it is a popular topic because everyone is always looking for better ways to organize their lives. So I wrote this blog post one day just sharing how I found something that (in my opinion) is better than the bullet journal.
First, in case you don’t know what a bullet journal is, it is a journal full of empty pages and each page has dots for guides on it.
There are a million different things you can use a bullet journal for. If you check out my bullet journal board on Pinterest you will see some amazing ideas and ways to use one.
I had first heard of them through another blogger. She shared some of the ways she uses hers to organize her days and keep on task with her blog.
I ended up getting one to try for myself. There were some flaws for someone like myself. Such as I have horrible handwriting and I am not the most artistic person. Yet I am a perfectionist so each page I felt like I was constantly trying to fix it.
If you look at some of the amazing ways bullet journals can be used you can see the appeal but that only works if you have a steady hand. For me, it was more work than fun and I didn’t end up using it.
Another reason is I would always forget it or decide not to bring it because it didn’t fit in my purse and I didn’t want to carry around 50 different colored pens.
If you check out my post I share that I had just recently purchased an iPad Pro with the Apple Pencil and used the free notes app to create my own bullet journal. This improved the handwriting issue because I could easily erase any mistakes. I go more into detail about why I like it better in that blog post so I will skip all of that for now.
Little did I know while writing that post that it would end up being a very hot topic. I shared the post on Pinterest and with the help of Tailwind the pin took off!
I had over 24k impressions on that pin in 24 hours. Today after being pinned a little over 30 days ago it has over 201k impressions. My blog traffic for the month of June 2019 was over 20k page views. Which let’s just say that is MUCH higher than normal.
I had no idea that it was going to be such a hot topic.
How I got so many page views
As I said it was definitely thanks to Tailwind and Pinterest for sending all of that traffic to my blog. I usually create several images for each blog post and pin them to Pinterest at different times.
With this particular blog post I originally only created one pin and that is the pin that took off. To test it out and see if it was the content (topic) of the pin or the visual look of the pin that made it go viral, I created others to put to the test.
What I found out is there are 5 main reasons this pin took off compared to my other test run pins.
- Hot topic
- Visually appealing pin
- Enticing Title
- Keywords in the pin description
- Scheduled to pin to all group and personal boards and Tailwind Tribes
While I was creating the test pins I also scheduled out the first pin to all of my group boards, personal boards and added it to all my Tailwind Tribes. I knew that I needed to get this pin out there since it was doing so well from just one pin to one of my personal boards.
Then I created several other pins for my test run. A few did very well and a couple did not. I noticed there was a trend on the ones that did well and the ones that didn’t.
Test Run Results
The main difference was the enticing title. Take a look at these results to see for yourself.
Enticing Title – Pin 1
This pin has a very enticing headline. It creates curiosity and I feel like that was why this pin had the best click-through rate compared to the others.
Visually it is a pretty pin so it was easy to save but I believe the curiosity is what made this pin do so well. It had the most impressions and saves of them all. It was also the first one I pinned so that could be why because the next one did very well too.
This is the stats after a little over 30 days of being pinned.
Enticing Title – Pin 2
These two pins I did the same enticing title because my test on these was to see if it was the pin image or the content that made the first pin so popular.
This one did fairly well. It didn’t receive as many impressions or saves but it came very close and still did very well. What is interesting is this pin had fewer impressions and saves but yet had more link clicks than the first pin.
I’m not quite sure why on that. They were both pinned to all the same boards and all within the same time frame.
Here are the stats after a little over 30 days for this pin.
Enticing Title – Pin 3
However, this one didn’t do well at all. I am not sure why this one didn’t do as well as the first two because it has the same catchy title with similar colors and fonts but for some reason, this one was not a winner.
Looking back I think I forgot to schedule this pin out to all the group boards like the other two did. I just looked back through my pins and I don’t see it mixed in like the other two are. I only pinned it once and must not have scheduled it out. It will be interesting to see what happens after I add it to the schedule!
Freebie – Pin 1
These next two were to test and see if the freebie inside the blog post was popular. Once readers click through and read the blog post many of them signed up for the freebie I put into it after it started taking off.
Originally, I had the normal freebie that I always offer in the post and it always does well because it teaches readers how to start a blog. That freebie always gets sign ups but none of these readers were signing up.
This told me that the people reading were bullet journal folks and not blogger folks. I created a freebie from my other blog that I am starting up because I felt like it fit with that niche better. My other blog is going to be about planning and productivity tips. I created a freebie that was a digital bullet journal which ties into that.
Around 30-50 people a day were signing up for that freebie after I added it. Once I realized the amount of traffic going to the post and yet no email subscribers were coming out of it I knew I needed to switch freebies and it worked.
Like I said I could tell the readers were not interested in my other freebie about blogging. So, I was happy to see they wanted the free digital bullet journal. I did learn though with these two pins that it still was the curiosity the first pins had that was bringing readers in.
These pins did not do well, however, once in the blog post they did sign up for the freebie. But the freebie alone was not bringing in readers.
Freebie – Pin 2
The first freebie pin looks like the second popular pin. I made another that looked similar to the first popular pin to again see if it was the look of the pins that made them do so well.
Neither of these pins did that great. So this told me it was bullet journal folks curious about what I had found that was better than the bullet journal. Not people excited about a freebie and not people that only saved the pins based on their looks.
Safe Title – Pin 1
The other clue was the backlash I received on the two popular pins. I received about 6 comments and most of them were mean.
They were from personal accounts of people who clearly were die-hard bullet journal lovers. They did not like my opinion of the notes app as being a solution that could be better than the bullet journal.
They also did not like my idea of a digital bullet journal also being a solution. Apparently, the curiosity pins made it sound like there was some new amazing thing that was better than the bullet journal that they did not find after reading the post. I personally love the idea of going digital. It works so much better for me. I have found so many amazing fun resources too that solve all of my personal issues with a physical journal.
These were just folks that mean and grumpy and taught me a valuable lesson on how to handle mean comments. One told me my freebie was ugly. There is no reason other than being mean for that to be commented. I had to remind myself that over 300 people had signed up for that ugly freebie so one person’s opinion shouldn’t matter.
However, to make the pin less “deceiving” because I was also told I was fake advertising pretty much. I made this pin to explain a little bit more without giving away all of the info or I wouldn’t get click-throughs.
It seemed to have worked. I stopped receiving very mean and hurtful comments and still was able to have a pin that had good numbers. This is about 30 days of the pin being up. I don’t have as many click-throughs (because of the less enticing title I’m sure) but I still reached a good amount of impressions off of this pin.
Safe Title – Pin 2
I created this pin with the same theory in mind. Again, I just wanted to test out the different titles and see what was working and what wasn’t. This pin is still going so I don’t have a full 30 day stat on it but so far it is doing okay but not a crazy good as some of the others.
It doesn’t have as catchy of a title but I feel like it is less likely to make any readers feel tricked as well.
Here are the stats so far on this pin. I know that is says published May 31, 2019, but this pin was definitely not. The first pin I created (which would have the same URL) was. This one has only been on maybe 2 weeks.
What this has done for me
By continuing to write blog posts on other topics other than just my main popular ones, I have come across a great topic that ties right into my new blog that I just started. I was nervous about branching out but this helped show me there is an audience out there for my new blog.
I have heard other bloggers say this but I didn’t understand until now but they say you never know what blog post is going to just take off! That is so true! I had no idea when I first wrote it that it would bring all of this. This is what this one blog post has done for me.
- Gained 378 email subscribers in 30 days thanks to this hot topic and my viral pins.
- Made 6 Amazon affiliate sales and my Amazon affiliate account was officially approved! (most of my affiliate links in my blog posts are for blogging resources so I don’t have many with Amazon affiliate links so I always had to reapply since it wasn’t my target products. Thanks to the bullet journal Amazon affiliate links in this blog post I was finally approved!)
- Made $30.13 with Google Adsense which is the most I have made in one month from ads.
- Broke two records of blog traffic to my blog. Not only did I hit 10k page views for the first time but I broke through and had over 20k pageviews!
- I was only 7,000 sessions away from being able to apply for Mediavine!
- Gained over 100 Pinterest followers.
- My monthly views on my Pinterest account went up from around 75k to over 400k!
- I had not 1, not 2, not 3, but 4 viral pins in one month!
It was definitely a crazy and amazing month for my blog and all because of one post on a completely different topic than I normally write about!
A Full Walkthrough on How to use Tailwind
If you are a new blogger I am sure you have heard over and over again how important Pinterest is. You may have also heard how many bloggers use Tailwind to help them automatically pin their pins on Pinterest. This blog post is a full walkthrough of how to use Tailwind so you can decide for yourself!
Pin for later!
First, let’s back up for one second and talk about Pinterest. If you have not heard that Pinterest is the best way to get traffic to your new blog then I am here to tell you it is.
Here is how I was able to get traffic to my new blog from Pinterest.
If you are like most then you probably thought Pinterest was just for looking up your next DIY project or recipes. Each of those images (pins) on Pinterest was actually created by bloggers and website owners.
Bloggers write blog posts and then create pin images (like I did above for this blog post) and then they pin that image to Pinterest linking it back to their blog post.
It is like free advertisement space for your blog. The more you advertise the more traffic you can drive to your blog.
It takes a little bit to wrap your head around the business angle of Pinterest if you are only used to the consumer side. Don’t worry I have plenty of resources to help you with all of that though.
Resources to Get Started
In this post, I am including several resources to help guide you through using Tailwind. Instead of writing a 3,000+ word blog post I broke it up so you can choose the area of Tailwind you need help with! Let’s start with these resources below.
The Pinterest Primer course is a free course by McKinzie Bean. She walks you through how to set up your Pinterest Business account for success. There is more to it than just signing up to Pinterest, so check out her free course to get started off on the right foot!
Then if you are ready to up your game you can move on to her paid course that goes more in-depth on using Pinterest to drive traffic to your blog.
A major part of succeeding on Pinterest is creating beautiful Pinterest images that entice people to share and click through. I created a free course to help you create beautiful Pinterest images!
If Pinterest is free why would someone want to pay for a service like Tailwind?
Well, like I said, the more that you advertise or pin the more traffic you can drive back to your blog. So, unless you are willing to be on Pinterest constantly pinning and repinning all day, a scheduler quickly becomes a necessity.
It is very difficult to manually pin all of your pins. You most certainly can at the beginning but it becomes overwhelming fast. However, that said, if you are leaning more towards manually pinning then this is an awesome ebook to help you with that!
If you are wondering about comparing Tailwind with other schedulers out there to get the best deal then let me help you real quick with that. There are currently no others that are partnered with Pinterest. Tailwind is the only authorized user that works with Pinterest.
There was another called Boardbooster and Pinterest recently made it clear they didn’t authorize them and Boardbooster was forced to shut down.
I’m sure that was a sad day for those that used Boardbooster but a very happy day for Tailwind when all of those users switched to join them.
I was already using Tailwind and right after I started using it I gained over 600 page views in one day on my small blog!
I ended up getting over 7,000 page views in 30 days after I started using Tailwind so I am definitely a believer in using it!
Set Up Tailwind
If you are interested in giving Tailwind a try then you can grab your first month free right here. After you set that up let’s walk through setting up and using Tailwind.
Tailwind is great about supporting its users. There is also a demo video walking you through how to use their features. Like this video.
Plus all of the other videos they have on their site and YouTube Channel. They are also very good about getting back to you right away in the chat box inside your Tailwind account.
Now that you have an idea of how to use Tailwind let’s talk about some of the features.
Tailwind Tribes is just like it sounds. It is a tribe of users that are grouped together. Inside each tribe, that you can join for free, there is a page full of pins fellow Tribe members have shared.
The purpose of Tailwind Tribes is to narrow down users into groups that are within the same niche. This gives you access to a bunch of pins to repin that are within your niche.
You want to make sure you are pinning other bloggers pins as well as your own. This is a quick way to find pins to repin. This is also a great way to get your pins repinned too.
Within the Tribe, there is a place where you can chat with other members and it shows you the analytics of how your pins are doing within each Tribe.
Tailwind lets you join 5 Tribes for free and if you want to join more you can upgrade.
You are welcome to join my new Tailwind Tribe – First Time Blogger to get started!
Tailwind Smart Loop
The newest feature Tailwind just rolled out is the Smart Loop.
Tailwind gives you 250 loops for free and again if you want to add more then you can upgrade your plan. The Smart Loop feature is designed to loop your pins for you so you don’t have to keep repinning them.
This may sound confusing at first and you may be thinking isn’t that what Tailwind is already doing?
Smart Loop is for your evergreen pins and for your seasonal pins.
There are two different types of loops you can create. If you have pins that are doing great and you want to continue to drip those throughout all of your boards and groups boards you can set up a loop for those.
Or if you have seasonal posts that you want to start pinning a certain time of the year automatically then you can set those up also.
Let’s say you are a food blogger and you want to start your Halloween recipes to start pinning in the summer (yes in the summer at least) then instead of trying to remember on your own, you can set it up to loop for you.
Same for DIY Christmas projects for craft bloggers and so on!
Each blogger has their own Tailwind strategy so you can start with the basic and tweak it as you go and see what is working and what isn’t working.
Here is the basic run down that I keep reading from other bloggers. So I have personally done this and I have personally read many blog posts and taken courses that outline a very similar strategy.
This is after you have your Pinterest business account all set up and all your boards are full.
- Pin 20-50 times a day
- Use the 80/20 rule – 80% your pins and 20% other bloggers pins
- Pin your pins to your own boards and to group boards
- Pin other bloggers pins to just your boards. (The group boards are for advertising your pins)
Tailwind has a browser extension (<–scroll to the very bottom of that page) that you can add to make filling your Tailwind queue much easier. After you install the extension just go to your Pinterest account and once on the main feed click the Tailwind extension (feather icon) on your browser toolbar.
All of the visual pins will now be available to click on to add to your queue. After you click on the ones that you want to add click “go schedule” where you can then select which boards you would like each pin to go to.
This extension can also be used while on a blog or site that you wish to pin something from as well.
Here is a video walking you through how to use the Tailwind extension.
Where to Find Pins
- Pinterest Group Boards
- Home Feed
- Search For Pins in Your Niche
- “Following” Tab in Pinterest
- Tailwind Tribes
- Visit Profiles of Bloggers in Your Niche
Do’s and Dont’s of Pinterest and Tailwind
- Share other bloggers pins
- Use keywords everywhere you can
- Creative beautiful pin images
- Create multiple pins per blog post (just hide them – learn how here)
- Connect and chat with Tribe members and comment on pins
- Check your analytics to see what is and isn’t working. There is analytics for Pinterest, Tailwind and Tailwind Tribes.
- Have fun! It is actually fun to do!
- Spam. Read the Pinterest rules or you can get banned.
- Steal other people’s pins
- Copy other blogger’s pins (use can use designs as inspiration but don’t copy that’s not cool)
- Pin a bunch one day and then go days without pinning. Stay consistent daily!
- Break group board or Tailwind Tribe rules. They will kick you out.
Now that you have a walkthrough of how to use Tailwind, here are some more resources for you!
Well, there you have it! Using Pinterest and Tailwind for the first time can feel intimidating but don’t worry it soon becomes second nature! And it makes it all worth it when you see that traffic come pouring in! Good luck to you, now go get pinning!
12+ Resources to Grow Your Blog Traffic
The most important thing for any blog to be successful is to have traffic. The more traffic your blog has the more people you can help and the more money you can make!
When you are a new blogger it is hard to build up your traffic organically. Most new bloggers rely solely on Pinterest as it is the best way to get traffic to your new blog.
Others use Facebook groups and social media to grow their blog traffic. Then, of course, there is also SEO and hoping that Google sends you some blog traffic love.
Another option is to guest post on other blogs or be featured on their blogs.
Here is a list of places that you can add your blog on to get more traffic!
Each of those sites you can add your blog information to and reap the traffic benefits!
If you notice the last one is my blog. I offer to feature bloggers on my blog! You can take a look here at some of the blogs I have featured!
Ebook and Courses
Another great resource to learn much more about growing your blog traffic is this ebook Boost Blog Traffic. I got this ebook when I purchased the Genius Bloggers Toolkit and it is packed full of resources to help grow your blog traffic! Including 100 Ways to Promote Your Blog Post Checklist!
Next is this course by Suzi that teaches you how to create the perfect blog post and submit a guest post to her blog.
Suzi walks you through how to create the perfect blog post and then she gives you the opportunity to take what you have learned in her course and submit a guest post to her blog!
The course Post by Number is only $9 so not only is it worth it for everything that you learn in the course but on top of that, you really can’t beat the guest post opportunity to get in front of Suzi’s large following!
You can’t talk about driving traffic to your blog without talking about Pinterest. It is the fastest way to get traffic to your new blog.
Here are some resources to help you grow your blog traffic with Pinterest!
Pinterest has definitely been my main source of traffic. I try and post on my social media accounts often so I do get some traffic from those and I am starting to see organic traffic as well. It takes time regardless of where you start but as a new blogger, I would focus on Pinterest and looking to guest post and collaborate with other bloggers!
Collaborating with other bloggers is a great way to connect and grow your blog. Plus, it is really fun to work with other bloggers! That is why I started my feature program. I want to help connect other bloggers so we can all help each other grow together!
I can’t wait to connect and collaborate with you!
What I Use to Grow My Traffic as a Small Blog
There is no doubt that you have probably already heard of Tailwind. If you haven’t then I’m glad I am the first to be able to share this with you. If you have heard about it but you aren’t quite sure what all the fuss is about then I am about to tell you.
Tailwind has helped me grow my blog traffic from 300 page views one month to over 7,000 page views the next month! My blog was only a few months old at that point as well!
What is tailwind
- Tailwind is a scheduler for posting to Pinterest and Instagram. There are options to have it post on Twitter and Facebook as well. But you can schedule out in advance for Pinterest and Instagram.
- It has designated times for your pins/ posts to go live according to when it will be most viewed by your follows.
- The Instagram feature even offers you suggestions for the best hashtags to use and you can save a list of the hashtags you want to use for each post. This saves time trying to remember all of them and then, of course, typing them all in.
- You can add up to 50 times per day to pin to Pinterest
- You can make board lists to group your boards or group boards together.
- It breaks down the analytics to tell you how your pins are doing. If you are analytical you will love this feature. Pinterest provides analytics and so does Tailwind. You can compare and see how well your pins are doing and so much more! For me, it is a bit overwhelming how much information is provided. That is a great problem to have though! I can learn it all but I would prefer too much information than not enough!
- There are Tailwind Tribes on Tailwind that is a group of others in your niche that you can share each other’s content.
- Benefits of Tailwind Tribes
- You can easily pick pins to repin in your niche
- Your pins will be more likely to be repined as well by those in your Tribe (you scratch my back, I’ll scratch yours)
- You can see how many times your pin has been reshared within the Tribe
- You can see how many pins you have repined within the Tribe
- You can chat with the Tribe members
- You can sign up for 5 different Tribes for free
- You can add up to 30 pins per month into the Tribe. This helps from it being overloaded. You will make sure you are sharing your best pins in there and so will your Tribe members. Making the pins in there higher quality to share with your followers.
- Tailwind is working on rolling out a loop feature. It is in Beta testing right now. From what I hear it is really awesome. This will save everyone even more time!
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1. Sign up for a free trial ($15 credit)
You can sign up for a $15 credit that works out to be a one-month free trial if you use my referral link right here!
2. Enter in your info on profile
Once click on the link just go through and sign yourself up and fill in your information in your account. There are also awesome tutorial videos that will pop up and walk you through how to navigate through Tailwind.
3. Install extension
- The Tailwind extension is super easy to install and use. It will place a Tailwind icon on the top toolbar of your internet window. This makes using Tailwind on Pinterest a breeze!
Once you are on Pinterest you can search for the pins that you are looking for (ex: how to blog) and then when the results pop up you can then click on the extension and it will pull all those pins so you can then choose which ones you want to repin.
You simply click on the pins you want to repin and the board you want them to be pinned too.
You can have them all go to the same board or you can choose a different board for each pin!
After you have selected which pins you want and where you want them to go, you just hit schedule the queue and it will fill up your Tailwind schedule!
You can also use the Tailwind extension on any other website as well. If you are on a blog you just love and you want to repin from it, you can use the extension the same way.
After you have hit schedule Tailwind will pull up a list of other pins you may also be interested in repining. Sometimes they have awesome suggested pins and sometimes they don’t. You don’t have to repin any of them but it is great to have more pins to choose from if you find one that you like!
How to Make Your First Affiliate Sale in 24 Hours
4. Set up preferences/how many pins per day.
- As I said you can set your schedule to pin up to 50 times a day. You don’t have to do that many and if you find it difficult to keep it full then you may want to do less.
- I used to do 50 but then I was unable to stay consistent. It felt like my queue would never stay full and I would end up pinning 50 times for 2 days and then only a few for 2-3 days and then back to 50 when I was able to refill it.
- I decided to drop it down to 20 times so that my queue was consistently full every day. You just need to find what works for you!
It has a smart schedule so it knows when your followers are on Pinterest
- Of those different time spots that you can choose from on Tailwind to pin your pins, they are in a small schedule. This means that Tailwind knows when it is best for you to pin for you. They know when your viewers are most likely on Pinterest and can see your pins!
How amazing is that! You don’t have to guess if you need to be up at 5 am pinning about breakfast recipes. Tailwind will do it all for you!
Pin to Profits: List Building
Pin up to 50 times a day
- As I said you can pin up to 50 times a day. Of those pins, you can do them all of your own pins or half yours and half others. It is all up to you!
- Pin to your preference. Some say 80/20 some say 50/50 and some say 20/80
Pin to group boards and your own boards
- You have the option to pin to your boards or to group boards you are apart of.
- Group boards are boards where there are multiple collaborators. You all contribute to the same board and share each other’s pins.
- Most group boards are niched down to be specific about a certain niche. There are some that are broader such as Mom Bloggers. That could be any type of blog made by a mom. You could have a wide variety of blog topics in there.
- But most are narrowed down. Such as gluten-free recipes group board. So you are only sharing gluten-free recipes on that board.
- There are pros and cons to both. Not niched down gives you more opportunity add more pins. However, that also gives chances of it being overlooked because there are so many different kinds of pins in that group board. Niched down means those people in that group board are interested in your niched pin so it is more likely to be noticed however you may not have as many pins to contribute.
Pin to Tailwind Tribe
- Don’t forget to add pins and share pins from your Tailwind Tribes!
- When using the extension sometimes the URL and description on that pin don’t move over and you have to manually add it. Sometimes that is easy and sometimes you can’t read on the image who made the pin.
- In Tailwind, Tribes you don’t have to worry about that. Those will always be on the pin making resharing it super easy!
5. Tell others and get free months of Tailwind
- Tailwind has a referral program that if you share Tailwind and someone signs up they get $15 and you get $15. This is equivalent to a free month for each of you! Tailwind will automatically add that to your accounts. So by sharing Tailwind, you can essentially use Tailwind for free yourself with at least one sign up from a friend each month!
So to get started with Tailwind
– Install the extension
– Watch the tutorial video on Tailwind
– Start pinning
– Grow your blog traffic!
For more information on how I grew my blog traffic over 600 page views in one day on my small blog, you can check out this post.
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