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The Only 3 Things New Bloggers Should Focus On
When you first decide to start a blog there are really only three things new bloggers should focus on and master. I’m sure you are so excited and you want to master it all right away but trust me on this. You only need to focus on these three things.
I heard multiple other bloggers say “new blogger should focus on this” but I was too ambitious and I thought I can handle it all. I’m not like other people. Well, guess what, if I would have taken their advice I would be a lot further along than I am!
I took courses and read ebooks and again I heard this over an over. “Don’t try and tackle everything at once”, “new bloggers need to focus on…” but I thought “how hard could it be?”
It turns out, harder than you might originally think. It takes a lot of time and commitment to master just one of the many pieces to blogging. So again, if I would have just stuck to the three main ones then I would have been able to move forward and master the rest one at a time.
The Three Things to Master
Don’t worry too much about all your social media accounts right now. If you master these three things and are ready to move on right away then you are rocking it and keep going.
But if you can’t seem to master these then don’t move on until you have!
Pin for Later!
1. Write One Blog Post a Week
New bloggers should focus on writing one new blog post a week.
If you can make it a full month or two and you have consistently produced one blog post a week then you are probably good to move on.
But for some, this is actually harder than it sounds. Learning how to properly write a blog post can be difficult. You need to have keywords, the right structure, it has to be interesting, and your readers need to learn from it.
You can’t just write a post about what you did over the weekend. Sorry, but no one but family and close friends cares. You aren’t sharing tips or giving advice so no one is going to read it.
If you whip out four great blog posts in the first week then make sure you schedule them out to publish once a week for that first month.
Then every other blog post you write can either continue to be scheduled to be published once a week or you can fill in your schedule with two blog posts publishing a week.
I just don’t want you to write four blog posts and publish them all at once and then think man I’m a rock star. Then the next thing you know the month has gone by and you didn’t write anymore and now you’re behind. (Been there, done that.)
Google will like that you produced a bunch of content but then it will notice that it was a one and done time of thing.
That can hurt you and if you would have just scheduled them out then you would have shown Google you are reliable to produce valuable content once a week.
Google is more likely to share your blog when you show you consistently produce valuable content.
Plus, then that just takes the load off of you to have to write more blog posts right away. If your blog is brand new then yes you will want to get 5-10 blog posts on there right away but again it is better to have a consistent schedule.
Put a few posts on there and then each one after that schedule them to post once a week.
This just takes the pressure off too if you are always ahead and have a schedule going in case things pop up because let’s face it life gets crazy sometimes!
Especially as a new blogger, you will appreciate the routine of always having a blog post scheduled to publish once a week as you are learning everything.
Need help coming up with blog post ideas? Check out my latest blog post – 7 Surefire Ways to Come Up with Blog Post Ideas
New bloggers should focus on pinning to Pinterest.
Pinterest is a bloggers best friend. Sometimes you two will be besties and Pinterest will send you a bunch of free traffic and then sometimes you may be in a fight and Pinterest won’t “talk” to you.
Either way, you are still best friends and if you are fighting there is always a way to make up!
So how do you become best friends with Pinterest so they send you traffic and how do you make sure you don’t ever get in a fight?
The best way to become besties with Pinterest is to give “her” a lot of attention. Pinterest likes creators that are active in their Pinterest accounts.
That doesn’t mean that you have to be on Pinterest all day every day but it does mean that you can’t just set up your account and fill it with your own content and then leave it.
You have to be actively pinning your content and other creators content. There are different opinions on this part but some say you should make sure that you are active on both the desktop site and the mobile site as well.
What I do is when I have a minute in the day instead of checking Facebook or my email, I will pin a few pins on Pinterest from my phone. Then other times when I am working I will do the same from my desktop.
Don’t ignore your new best friend. That is the best way to get into a “fight” with your new bestie. Similar to number one, Pinterest likes attention but to avoid a fight where you will have to earn her trust back, don’t ignore Pinterest.
I have done this before and I went into Pinterest’s “dog house” and I had to earn the trust back.
It is a fun analogy to think of it as a friendship but in all honesty that is what it is. Pinterest is there to give it’s users the best possible content. So if you as a creator, create great content, then Pinterest is going to share it with its users. Just like all friends do!
When you go onto Pinterest as a user you are looking for the best cake recipes, the best DIY projects, or the best workouts. You don’t want to have to sort through all of the unrelated or spammy sites that can pop up like when you Google something.
You are looking for the answer right away.
Pinterest is always there for you as a user because they make sure they provide the best content and images right away.
So if you start adding content to Pinterest and start building that relationship with them then you stop and ignore Pinterest. Then they are going to think you are not a reliable source.
Pinterest isn’t going to share your content when users are looking for the best content.
The only way to get out of the dog house is to prove yourself. Consistently add good quality content and images and build that trust back up so Pinterest will start sharing your content with its users again.
Learn From My Mistake
I hope that makes sense and you don’t make the same mistake I did. When I first started I used Tailwind to add pins to Pinterest and I received a bunch of traffic from Pinterest!
When I was still a new blogger, I didn’t know what to do and I learned the hard way. My traffic started declining because I wasn’t creating new content to add to Pinterest.
I was too focused on other things and not these 3 important things I am sharing with you now.
It cost me and I don’t want that to happen to you! That is why I am sharing this advice I received from a veteran blogger that I wish I would have listened to and focused on these only.
Google, Pinterest, Social Media
So why only focus on Pinterest?
Google, Pinterest, and Social Media are all completely different. They can all be used to drive traffic to your blog but they are each used in different ways.
Google takes a long time to drive traffic to your blog. You have to build your SEO (Search Engine Optimization) before Google will start sending you traffic.
Social Media takes a long time to build an audience that will drive traffic to your blog.
How Pinterest Works
Pinterest however, doesn’t take long at all! As I said before I was able to send thousands of page views to my blog within the first week of using Pinterest.
Some mistake Pinterest for a social media platform but there is nothing social about it. You don’t go onto Pinterest to chat with other members. You go on there for inspiration and for answers to a problem.
Pinterest is more like a search engine. Bloggers and website owners create an image that will attract the attention of Pinterest users and then they attach their URL to that image.
Made By Bloggers
If you go onto Pinterest to find the best cake recipes you are going to see awesome images. Those are most likely were created by bloggers to entice you to click on their image and go to their blog post.
Once on their blog post, they will show you how to make the best cake just like you searched for.
All of those pins you see when you type in “best cake recipes” are from bloggers or website owners that created those images as advertisements of their blog posts or websites.
Pinterest is going to show the best images and the best content first when someone searches for something.
If you keyword your pin correctly and have a beautiful image then your pin will do well and drive traffic to your blog!
3. Grow Your Email List
New bloggers should focus on growing their email list.
The third important thing you must do as a new blogger is to build your email list.
You have worked hard on your blog and driving traffic to your blog so you want to make sure you keep those people and get them to come back.
Now it’s impossible to keep them all but it is still important to try and keep some of them as returning readers. The best way to ensure that they come back and continue to read your new blog posts is to get them on your email list.
Then you can email them with new updates about your blog and they can return and check them out!
The Power of The Email List
I knew I needed to do this from the beginning but it still wasn’t clear to me exactly why it was so important.
Then as I learned more I realized the power of the email list.
It’s like building your tribe or building your followers on social media. The ones that follow you look forward to what you have to say next and are much more likely to make a purchase from you versus someone that just came across your blog.
Your goal with your audience is to build trust with them and show them you are there to help and solve their problem.
When you solve a problem for them for free then they will trust you when you try and sell them a product that will also solve their problem.
Help Them Don’t Sell To Them
We can all spot the ones trying to only sell to you from a mile away. When they provide no value but only want to sell to you then you don’t trust them and you don’t trust that the product they are selling is good for you either.
However, when you have a good relationship with someone because you have provided all kinds of valuable information to them for free. They won’t second guess that a product is valuable when you mention it that could help them.
They trust your advice and your intentions.
So, if you keep building that trust with your readers and grow your email list then when you are ready to launch a product you can announce it to your list. They are much more likely to purchase it!
Learn more with my post on How to Grow Your Email List and Why it is So Dang Important!
There you have it!
Those are the 3 most important things you should focus on as a new blogger. I can’t express this enough. If you do these three things first and then work on the back office stuff you will be fine!
If you get caught up in learning everything there is to know about blogging and you don’t do these three things then you will regret it. Trust me on this one. I know from experience!
It is too easy to get caught up in making your blog look all fancy and learning everything there is to know about blogging. Which obviously you will need to know but don’t lose focus on these three things.
It does you no good to have a pretty blog with no traffic.
- One Blog Post a Week
- Add Content to Pinterest
- Grow Email List
Freebie For You
If you are like me and you need a reminder of the basics then you will love this free printable I made for you!
It is to help keep you focused on what is important and to not get lost in the whirlwind that comes with learning everything about blogging.
These 3 basic steps are what you need to focus on!
Grab your free copy of this printable right here! And stick it somewhere in your workspace where you can see it every time you go to work on your blog!
I hope you found this advice helpful and you are able to keep your blinders on long enough to master these three things for new bloggers to focus on!
It is very hard to not get shiny object syndrome and chase after every new thing you come across. Which again, you can still learn and grow your knowledge but don’t forget to focus on these first!
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