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How to Drive Pinterest Traffic to Your New Blog
Getting traffic to your blog is a main priority for new bloggers. It is a priority for all bloggers but after you have been in the game for a while you don’t need as much help as you do at the very beginning. So how do you get traffic to your blog at the beginning?
There are different ways but the one that has worked the best for me is Pinterest. The other options are to do keyword research and focus on SEO, guest post on other popular blogs, and join Facebook Groups to promote your blog. Those ways work but they take much much longer.
I focused on Pinterest and I was very surprised at how quickly the traffic came in! I went from 300 page views in December to having 7,000 from January 8th – February 8th! I also gained 117 subscribers to my email list and my new Pinterest profile went up 705.07%!
Here is a view of my Google Analytics.
Here is a view of my email subscribers.
And here is a view of my Pinterest Analytics.
So how did I do that?
Well, I explain right here in this post.
But to go into more detail I will walk you through it right now.
First I created a new Pinterest Business Account
Some bloggers say you can convert your personal account into a business account and others say it is best to just start a new one. I decided to start a completely new one. If you convert your personal account then you need to make all your boards secret, change your profile bio, and I just felt like it was mixing personal and business and decided it was best to just keep them separate. This way if I want to pin fun crazy things to my personal account I can do that. It also means when I am on my business account pinning it is all business related and it doesn’t have personal interest pins in the mix. It just works best for me to keep them separate but that is up to you!
Start a business account here.
I added Rich Pins
Rich pins provide more context about an idea because they show extra information directly on a Pin. There are four types of Rich Pins: app, product, recipe, and article. This just adds something extra to your pins and it is free and easy to enable
I joined some group boards within my niche
The best way to find group boards to join within your niche is to go to a bigger blogger’s account within your niche and look at the group boards they are on. There are some sites that you can go to as well that will show you but I have heard they aren’t as accurate as they used to be. This has worked well for me because you then snowball into more group boards from the people that were on the first group board.
I joined Tailwind
Tailwind is a program that pins for you on Pinterest. It is good to manually pin as well but you can’t be on Pinterest all day every day so that’s where Tailwind comes in. It is $15 a month and worth! Also, you get a free month for anyone that uses your link to sign up so the potential is there to have it free every month! If you want to try it out for free yourself you can use my link right here.
I joined 5 Tailwind Tribes
Tailwind offers (or it did for me) 5 free Tailwind Tribes you can join or you can create your own. A Tribe is a group of people that are all together in one group (tribe) and you all share your pins in that tribe. By doing this it gets your pins in front of people within your niche to share with their followers. There are rules set up by the creator of that tribe, such as a pin for a pin. If you add a pin to the tribe then you share a pin from that tribe with your followers. Again, this just gets you more exposure for your pins.
Update: Join my NEW Tailwind Tribe here!
I made sure I had Pinterest Pin It Button Plugin installed on my WordPress site
If you have WordPress then install the Pinterest Pin It Button Plugin. This will make all of your images on your blog pinnable. So when someone comes to your blog and hovers over your image a Pin It button will pop up.
I created beautiful Pinterest images for each blog post
Having good Pinterest images is very important. That is what catches the eye for them to actually read your pin and then to either repin it or to click through and read your blog post! I made a free Pinterest image course where I walk you through how I create my Pinterest images.
Then I created several more for the same posts
I like to create more that one image per blog post. Everyone has different styles of what they find attractive. If I make multiple images then I am more likely to catch more eyes. I hide the images within my post so it isn’t flooded with those images. This also helps to share the same blog post more times by not having the same image pop up on the Pinterest group boards Tailwind Tribes you are in.
I created boards on my Pinterest account using keywords
I did research on what keywords to use to name my boards. I went to Pinterest and in the search bar I typed in a keyword and then Pinterest gives you options that are most searched using that keyword. For example, if I put in the word blog then it drops down and says “how to start a blog”.
I filled my Pinterest account with keyword descriptions
When filling out your profile description and your board descriptions use as many keywords as you can. Make it flow and describe each board but Pinterest is like a search engine and uses keywords.
I put a keyword filled description on each pin
Same goes for your pin description. Be detailed and explain what your pin is about and again use keywords.
I set up my Tailwind to pin 50 times a day
You can choose how many times you would like Tailwind to pin for your throughout the day. I did the max it would schedule for me which was 50 times.
I set up Tailwind to pin my pins to the group boards on a one-day interval
Within Tailwind, you can make boards lists to list all of your group boards. So, if you want to pin a pin to multiple group boards you can click on the board list that has them all listed instead of having to click on each group board individually. If you don’t change the interval of the pins then you can end up pinning multiple pins onto each group board and possibly break the group boards rules or flood the feed in that group board. That could cause you to be kicked from the group board. To prevent all of that I change the interval to at least once a day. This is a great way to loop your pins as well.
The remaining spots I filled with pins within my niche to fill my boards.
Not only do you need to share your pins but you also need to fill your boards with awesome pins of others as well. This will help you gain followers. The more followers you have the more people that will see your pins.
I did this solid for over 2 weeks and that was my results.
I was very sick with the flu the last week of January and into February. I was sick for about 2 weeks so I didn’t keep up with my blog traffic very well during that time. I still had traffic coming to my blog from those two solid weeks I was able to keep my Tailwind full. I was shocked that it worked so well and also that it continued to work for a while afterward. It started to taper off and I just started working at a school so I haven’t been able to keep it up as well so it has dropped now.
Again, that is only because I haven’t been able to work on it. After getting over the flu I got a sinus infection and ear infection then finally after getting healthy my dog became ill quickly and needed emergency surgery but didn’t make it. The month of February has been a rough one for our family. Now that we are into March I plan to refocus and get those numbers back up! I can’t wait to show you the results!
How do you drive traffic to your blog?
Getting the followers on my website was truly becoming hectic as I first started marketing on Pinterest. Came to know about Tailwind and gave it a try, but it got my account suspended and I was back to square one :/ Tried many other automation tools before finally settling for PinPInterest [com] The service by PinPinterest is simply amazing. It has been over 4 months now that I have been using this and getting an exponential rise in the number of visits and followership. I love its sophisticated artificial intelligence that it uses to automate the pins, comments, web content traffic, and with this, I have also saved a lot of time when it comes to screening the content and picking the right one for the pins as it does it automatically. And now that it supports multiple Pinterest accounts in just one PinPinterest account, no other tool beats it in terms of features…
Thanks for sharing Ciara! I haven’t heard of that one! All the big bloggers I follow all use Tailwind or Boardbooster. I haven’t worked with Boardbooster much but I did get a free trial for 2,000 pins in this ebook! I want to give it a try as well. For now, Tailwind has been a lifesaver for me!
This is pretty much EVERYTHING! What a great guide to help others in the right direction! Thanks Vanessa!
You are very welcome!
Good article, your sharing is so nice, love your work!
Thanks so much for this amazing post!
You’re welcome, Wendy! I’m so glad you liked it!
This is the strategy I plan to follow and I hope it works for me as well as it did you!
I hope it does as well! I figured out that I did have one pin that went “viral” and so that helped bring in that traffic so keep going because you never know which pin will take off! Last night I just had this pin take off and I woke up to a huge jump in traffic! I never would have guessed!
Hi Vanessa. Great post. I have just started my own site and also recently started using Pinterest. By the looks of it, from what you have said, I think I need to start using Tailwind for sure. It could save me a lot of time. Time always seems to be the biggest barrier 🙂
all the best
Thank you Valeria! Yes, Tailwind has been wonderful for helping bring Pinterest traffic to my blog. I just had one pin take off earlier this month and because Tailwind was pinning it onto all of the group boards I’m in and onto my own boards for me, the pin continued to grow and bring in traffic! I then created more pins for that same blog post and those took off too. That post alone was bringing in around 2,000 page views a day for me this past week! I wouldn’t have been able to do that without Tailwind.
Best of luck!